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Posted by eleanor

AIDS is fun

Am still agog over a talking two-page insert in the February Out magazine that promotes the AIDS drug Reyataz. Wow.

Open up the ad's cardboard cover and you'll hear a couple of cell phone rings, followed by the words, "Hey, we're at the beach. Catch you later."

I wonder how pharmaceutical companies' AIDS lifestyle ads will change -- if at all-- now that a new and even faster-killing variant of the virus has been discovered.

Comments

# re: AIDS is fun
April 11, 2005 5:26 PM
I see a collector's item in the making.
# Those zany Newsweek folks
March 7, 2005 9:02 PM
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