Must everything be dumbed down for the lowest common denominator? We live in a world where any culturally-specific message might indeed offend someone else -- and the "someone else" always gawddam wins.
The London fire department has
scrapped a recruitment ad campaign in the British gay media because it's "tasteless" and otherwise yucky. "Fancy pulling an older woman?" read the headline. "In small print underneath, it continued: 'Out of a car, from a burning building or just out of danger?'
"But brigade chiefs were forced to pull the advert when a complaint was received from the Networking Women in the Fire Service organisation. Barbara Riddell, the brigade's director of resources, said in an e-mail to colleagues that the advert was 'designed to be attention grabbing [but] crosses the line between being provocative and being tasteless.'"
Message to us: The old boys' club has been swept away, and lesbians will be welcomed, will even be comfortable here. Message to them: Ew.
And here's another embarrassment to all of us who "get it"-- out of Canada, oh smug one. It's the over-the-top reaction to a Bell Sympatico Internet service ad. Like at
website Rabble.ca, seeking to take credit for the wave of condemnation which spread across the country: "It began when our webmistress, Jane, started this thread in the labour and consumption forum of babble [the message board], after having received a troubling flyer from Bell Sympatico. The ad read, 'You'll do anything to protect your kids from inappropriate content. So will we.' It featured a drawing of a female figure from what appeared to be a children's science textbook. The breasts, vulva, ovaries and uterus appeared to have been slashed away with an Exacto blade....
"But this ad made me feel like I'd been kicked in the stomach. The reaction from the babblers was both fast, and furious. We began discussing our many issues with the ad: the image of a woman hacked into pieces; the reinforcement that the female body is somehow offensive; and the notion that students need to be protected from sex education."
Dear Rabble.ca: The ad pokes fun at hysterical parents who seek to protect their children from absolutely anything and everything, nasty or not, on the Internet. It's a really funny ad, building off the Bell TV commercials that feature a pair of overly earnest parents trying to control their world-weary kids' lives. Rabble, and the others who've loudly thundered about the ad's anti-woman orientation, don't understand it. What an embarrassment the self-styled leaders of the left are to the rest of us.
ADDENDUM [posted March 10]: That IS funny, but you're still a pig.
In Canada, we don't just ban hate speech, we police taste, too. An episode of the American call-in show "Loveline" was broadcast on Vancouver's CHMJ-AM (MOJO Radio) after 10pm back in 2002, when an overly, er, efficient phone sex gal sought suggestions on how to keep her male clientele on the phone longer. The host recommended a change of spiel. He presented a new way of talking to the client: "I'm wearin' a lacy black teddy, Holocaust, with a long, Hitler, camisole.... You know, 'cancer,' and just see, like, see if you could just slide in like 'cancer,' 'Holocaust,' 'grandparents,' and see what you could do.... I have this quick word thing that's gonna hurt the guys' penises."
The idea gets tested:
Female caller: Mmm. Well I’m wearin’ a nice black garter. Mmm just thinkin’ about the Holocaust right now.... Oh this is too much.
Male host: [in mock aroused voice] Yeah, yeah, burn those Jews. Gas 'em in the shower, baby. Yeah, yeah.
Caller: I’m sending you my bill.
Host: [continuing with mock aroused voice] Yeah, yeah, send 'em on the train to Krakow.... we may need to tweak this just a little bit more.…
A complaint of racism was filed. The Canadian Broadcast Standards Council, which oversees private broadcasters,
said no, "the Panel does not find a scintilla of racist commentary in the remarks.... To the contrary, their collective suggestion regarding the use of the terms cancer, Vietnam and Holocaust is that these are reminders of significant unpleasantness and societal distress."
But the radio station was not off the hook: "[T]he humourous constructs erected here on the base of great tragedy constitute improper comment," the council ruled, and public spankings were administered.
Then came a further complaint, to the government agency the Canadian Radio-Television and Telecommunications Commission,
which released its decision yesterday. And sure enough, the blah blah "amounts to a clear lack of respect for human dignity." In Canada, the state decides what's funny and what's acceptable for you to hear. And you'll pay for lapses come license renewal time.
FYI: This ruling was discovered by the very charming
Barry Rueger. Barry and his spouse specialize in non-profit training (and they have a particular interest in boosting community radio).